Creating Alliances That Work

May 1997
CEO Refresher

Why do fifty-five percent of alliances fall apart three years after conception? How can the potential for alliance success be increased?
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In My Opinion, FORBES
Larraine Segil, 07.18.02

Did you eat any fresh corn on the cob last weekend? Or cool down with a Frappacino? Sneezing from allergies this summer? Maybe you considered packing up the kids or grandkids and making a summer visit to one of The Walt Disney Co.’s properties worldwide?

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