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	<title>LARRAINE SEGIL</title>
	<link>http://www.lsegil.com</link>
	<description>Thought Leadership in Alliances and Management</description>
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		<title>Speaker advocates for local alliances</title>
		<description><![CDATA[“Partnering is something every individual and business has to do nowadays,” Segil told a group of 40 at the Tea Gardens on Bouquet Canyon Road on Wednesday afternoon. “Very few organizations, small or large, can do it themselves.”

Segil was the guest speaker at the fourth Lunch Mob, a monthly Santa Clarita education and networking group created by Ed Bernstein, owner of Twenty Five Score.

The aim of the Lunch Mob is exactly what Segil spoke on: the importance of meeting and engaging with potential business partners and alliances.

Bernstein recently met Segil, who has led and turned around multiple companies and now writes books on leadership and alliances, and asked her to speak at the Lunch Mob.

With a typical turnout of 30 to 40, the Lunch Mobs are small enough to allow for more productive networking, Bernstein said, and he hopes Segil’s advice and input will “shape the way you think when you’re talking to people.”

Notably, Segil created an alliance with General Electric when she was the CEO of Electronic Space Products International, a metals manufacturing and shipping company.

She pitched Electronic Space’s ability to handle small-scale orders to GE and the two created an alliance. GE could satisfy their customers by filling small orders by sending them to Electronic Space for fulfillment.

Under Segil, Electronic Space also worked with Materials Resource Corporation, which later became Sony Semi Conductor. 

At the Tea Gardens, Segil explained what to think about when engaging in a business partnership or alliance: You need to find a party or parties that are the most compatible with you and your business, regardless of your personal choices.

Additionally, she said, business partnerships don’t necessarily benefit each party equally, and that it’s important to gauge the expectations of all parties before and during the partnership.

The need for feedback and reviewing components were emphasized multiple times by Segil.

“Essentially, keep communications going,” she said, adding that metrics and data can help all parties quantify if they are benefiting as much as they hoped. She recommended reviewing the partnership every three months.

“It’s amazing how people measure success differently,” she said.

Once a business alliance is made, Segil said, one must treat it as something that is cultivated with time and resources, not something that just happens once a deal is made.

The Wednesday Lunch Mob was the first one Joel Moss, owner of Paul Davis Emergency Services, attended. He said Segil’s advice confirmed that he has been approaching alliances the right way.

“This is the way I’ve grown my business, by networking with other people,” he said.

Ultimately, Segil concluded, alliances done correctly benefit all sides and also benefit the Santa Clarita Valley by keeping business transactions local.

“Being able to support each other’s businesses first — I think that’s the way to go,” Segil said. “You take care of the home front first.”

The next Lunch Mob will be on Feb. 1, with more details to come at www.facebook.com/25scorecard.]]></description>
		<link>http://www.the-signal.com/section/24/article/57556/</link>
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		<title>Larraine at Corporate Directors program</title>
		<description><![CDATA[Larraine at Corporate Directors program of Dec 7 2011 in La Jolla CA]]></description>
		<link>http://www.lsegil.com/354_larraine-at-corporate-directors-program/</link>
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		<title>Open Breakfast Event</title>
		<description><![CDATA[Corporate Directors Forum Hosts Open Breakfast Event: Questions Boards Should Be Asking about Emerging Technology Panelists include: - David Alberga (CEO, The Active Network) - Larraine Segil (director, Frontier Communications) - Robert Notte (vice president, information technology, Jamba Juice) The event will be moderated by: - Andrew Serwin (partner, Foley &#38; Lardner)]]></description>
		<link>http://www.marketwatch.com/story/corporate-directors-forum-hosts-open-breakfast-event-questions-boards-should-be-asking-about-emerging-technology-2011-12-05</link>
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		<title>Keynote: Northrop Grumman</title>
		<description><![CDATA[September 14th 2011 was a busy day for Larraine. She flew from Orlando to Dallas to present the evening keynote for NORTHROP GRUMMAN – at a gathering of the senior executives of their key suppliers – talking about how integrated and strategic supplier relationships need to be approached and managed more like alliances than vendor [...]]]></description>
		<link>http://www.lsegil.com/331_keynote-northrop-grumman/</link>
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		<title>Keynote Address: Creating Value in Partnering</title>
		<description><![CDATA[Larraine Segil gave the KEYNOTE ADDRESS today September 14th 2011 to THE JOINT GARTNER VENDOR OUTSOURCING &#38; IT SUMMIT and GARTNER INVESTMENT SUMMIT in Orlando FLA– to great acclaim. She has spoken for The Gartner Group before – and the audience is always highly engaged and intelligent. Her Topic was: Creating Value in Partnering Internal [...]]]></description>
		<link>http://www.lsegil.com/327_keynote-address-creating-value-in-partnering/</link>
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		<title>Latest Testimonial &#8211; ELMI</title>
		<description><![CDATA[The Executive Leadership &#38; Management Institute Dear Larraine, The group&#8217;s rating of your topic was very high with great comments on what they learned and tools for their institution. We hope you will consider returning as faculty for ELMI or another WACUBO educational program! Thank you so much! Pamela Hemann, CAE Institute Director]]></description>
		<link>http://www.lsegil.com/300_elmi-testimonia/</link>
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		<title>Larraine Segil CBA Speakers Bureau</title>
		<description><![CDATA[Watch Larraine Segil at CBA Speakers Bureau]]></description>
		<link>http://www.lsegil.com/286_larraine-segil-cba-speakers-bureau/</link>
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		<title>Breaking the Glass Ceiling &#8211; Past Appearance</title>
		<description><![CDATA[Special Guest Speakers &#8220;Breaking the Glass Ceiling: How a J.D. and an M.B.A. Helped Two Women Become CEOs&#8221; Two highly successful business leaders who are trailblazers in their fields, Larraine Segil and Joan Herman, will share how they applied their J.D. and M.B.A. training in building their careers key issues students should consider when choosing [...]]]></description>
		<link>http://www.lsegil.com/287_breaking-the-glass-ceiling-past-appearance/</link>
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		<title>News</title>
		<description><![CDATA[Larraine Segil was appointed to the Board of the National Association Of Corporate Directors , Southern California Branch in May of 2011.]]></description>
		<link>http://www.lsegil.com/284_news/</link>
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		<title>2020WOB</title>
		<description><![CDATA[Larraine Segil added to our 2020WOB Board of Leaders http://twitter.com/2020WOB/status/17678797226647552]]></description>
		<link>http://www.lsegil.com/1_2020wob/</link>
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