Testimonial from Senior Executive of a Global company regarding Larraine Segil and her Strategic Alliances Program at Caltech:

“Larraine Segil’s Strategic Alliances Course provided me new tools and more structure. The tools and structure are what a business development professional requires to be consistent. Not only your Strategic Alliance Executive Course came in handy for me, but also a couple of your books, Webinars, and White Papers.

Now for the results…..Architecture for the “Deals” courtesy of Larraine Segil and Caltech:

o Championed the business development and alliance strategy within the company for inter-departmental buy-in

o Researched and screened appropriate alliance opportunities

o Used Caltech tools to analyze alliance prospect styles and life-cycles for similar interests and complementary styles

o Selected and approached alliance prospects to determine capabilities and compatibility

o Defined objectives and formulated win-win strategies in order for each alliance prospect to recognize growth and profitability as a result of the alliance

o Negotiated MOUs/Agreements addressing flexibility, promoting communications, protecting IP, addressing conflict resolution, determining accountability, and allowing Legal Counsel necessary latitude, yet maintaining a simple, succinct document with which all parties were comfortable

Three “Deals” in seven months

#1 Feb 2008 – Entered into Private Label Agreement with member of our industry previously not marketing our product category:

2 Apr 2008 – Entered into Cross-Branding Agreement with a competitor

Three more “Deals” in process

#4 Aug 2008 – Have signed Agreement and developed Business Plan to use our engine in new product to be built by Alliance Partner

#5 Aug 2008 – Have signed Agreement and developed Business Plan to use our engine in new product to be built by Alliance

#6 Aug 2009 Have secured MOU for R&D outside our industry

An OEM Supply Agreement will close Aug 2009

New ideas spring forth for yet another Alliance when I review my Strategic Alliance Course notes. There is much going on and I’m having a blast thinking of new ways to confound the competition and keep everyone on their toes! “